The Experience
The All-Star Experience is a weekend long, immersive experience curated explicitly for the community. The House of Glo, a fashion presentation produced by Alaina Holloway-Carpenter of VZN Strategy Group, kicks off the NBA All-Star 2022 weekend.
In addition to the All-Star Experience, Ms. James will host other community-based events around the Cleveland/Akron area, including a single mothers brunch and a community coat drive in partnership with Daniels Leather.
All proceeds from The All-Star Experience will support non-profit organizations, includingThe Village, Central State University and #FosterCare. These organizations were hand-selected by Ms. James as they represent the true meaning of community and service.
Glo
THE HOUSE OF
The House of Glo is an experiential fashion experience, which kicks off both the NBA All-Stars weekend and The All-Star Experience.
This community-focused event includes a pre-show that combines activations, themed lounge areas, beauty counters, and a market for small and local businesses, and the main event- a fashion presentation with designs by celebrity stylist and designer J. Bolin.